Mossland is a real estate-centric
location-based Augmented Reality (AR) mobile game. In the game, users identify
real properties in the world and add them into the game world – giving other
users the ability to buy and sell real world properties in the Mossland virtual
world. Mossland utilizes a blockchain-based cryptocurrency to
facilitate trades, sales and purchases by users of in game properties,
emulating the real-world property market in game and giving our players a new
and compelling way to interact with each other.
The value of virtual property in Mossland is
proportionate to the number of check-ins by users at the locations. In-game
property owners can purchase and apply accessories to their properties.
Accessories are virtual property dressings attached to virtual properties, and
create a way for players to make their properties unique in a way that other
virtual properties, and provide in-game benefits to users when they check into
players can see in-game. Accessory serve two purposes in-game: To beautify
in the Mossland virtual world.
properties - both of which are designed to increase engagement with properties
Location-based Augmented Reality Mobile
Game
Location Based Services (LBS) became popular as a result of
GPS functionality in our personal mobile devices. Widespread adoption of GPS
functionality led to the creation and popularization of location-based social
networks and mobile applications, such as Foursquare. Mossland attempts
to build on the compelling check-in model first established by services such as
Foursquare, while also integrating many of the collection and gameplay elements
claim, and enhance virtual properties, Mossland
found in Ingress and Pokemon Go. By giving players the ability to check in to,
takes location-based AR games to
the next level. Players are not just incentivized to check-in to properties
more often, but to explore and discover ways to promote their properties to
other players, creating a dynamic, player-centric attention economy paired with
a more traditional virtual real estate economy. Put more simply, every aspect
of Mossland ’ s design is anchored by the goal of creating a
more engaging, social, virtual world.
Property Trading
Properties acquired in Mossland can be traded
between players through an in-game auction house, which will require uses of a
dedicated auction-house currency governing every transaction.
·
Currency
The Mossland economy will be governed by three currencies: Gold, Gems, and
Moss. Each currency has a different value and a slightly different use case.
·
Gold is the most
common in-game currency, and is generated by the core gameplay loop.
·
Gems can only be acquired
through in-app purchases and is a premium currency in Mossland.
Gems are primarily used to speed up gameplay, speed up item purchases and
unlocks, and to unlock premium gameplay features unrelated to gameplay progress
and the core gameplay loop.
·
Moss is the the Mossland auction
house currency, and is used by players to purchase and exchange property. Moss
is cryptocurrency-base and therefore the total supply of Moss is finite, and
tightly controlled.
Mossland Auction House
Players can buy, sell,
and exchange properties with other players in the Auction House. All
transactions are moderated by an open auction system – no direct exchanges
between players is allowed in order to ensure that all exchanges are fair, and
that all exchanges take place within Mossland.
Location
based P2P(Peer to Peer) Advertisement platform
Mossland endeavors to create an
advertising platform that can empower local businesses to advertise directly to
players in their vicinity, making it easier for restaurants, shops, and other
retail businesses to find their audience and bring players into their businesses.
While it would obviously be cheaper to run an ad campaign on a property
controlled by the advertising player, any player can submit an ad campaign to
campaign prior to the campaign beginning. All ads can be reported as
be run on any property or properties. If a player submits an ad campaign for
another player’ s property, the property owner would need to approve the ad
inappropriate or harmful by players and moderators.
The Mossland advertising
platform is a CPA (cost per action) platform, resulting in cost and payment
based on when players interact with the advertising in the specified way (view,
click, visit, register, purchase, etc). The largest portion of the advertising
fee will be paid directly to the player which takes the action, with the remainder
split between the property owner and the company (in the form of fees).
These are what Mossland expects
from the advertising platform:
· Most importantly, it will create an opportunity for players to acquire Moss without
having to spend money on exchanges or through in-app purchases.
· Itwill create upward pressure on the value of properties that are effective
advertising points by effectively making them “income”
properties.
· Asa second use case for Moss Coin, it will increase liquidity and demand for Moss
coin, and benefit players through increased upward pressure on the value of
MOC. Mossland will create one of the first micro advertising
platforms integrated into a mobile game, enabled by its virtual property
market.
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