MobileBridge
is set to revolutionise the world of marketing and customer loyalty by
redefining the way in which companies build and manage relationships with their
customers. We are launching the world’s first blockchain and crypto-token based
marketing automation platform and the Momentum Token. It allows companies to
use the Momentum Token or launch their own crypto tokens to more accurately
engage and reward their customers in exchange for their attention, business,
brand advocacy and data insights, whilst giving the consumer full control over
their personal data.
This
breakthrough redefines the way in which companies and customers mutually drive
and perceive the value they get from each other. It transforms the traditional
and outdated distribution of marketing budgets by shifting acquisition and
retention budgets towards those who matter most to the bottom line: the
customer. With the MobileBridge Momentum platform, consumers can earn
crypto tokens by investing their time, attention and good-will to promote the
companies they like. The Momentum and company-branded tokens earned can be
redeemed in a company reward program or exchanged into real-world money or
other crypto currencies like Bitcoin.
The
MobileBridge Momentum platform enables companies to:
- Launch their own, or co-branded,
token-based incentive and reward scheme
- Build up a detailed understanding
of each customer by using accurate and actionable data
- Engage using relevant and
effective 1:1 conversations with customers and their friends
- Reward customers with crypto
tokens, discounts or other incentives, by for example:
·
Making a purchase
·
Providing insights about
themselves by completing their user profile, sharing their preferences, plans
or habits or filling in a quick poll or survey
·
Posting reviews, videos or blog
posts about products they bought or services used
·
Learning about new products,
clicking ‘like’, watching a video or playing a game
·
Sharing information or
promotions with friends, e.g. by sharing a review of your new running shoes
with five of your running friends they will be notified of promotions next time
they are near the store.
- Enable consumers to collect crypto
based rewards inside the physical store using mobile and AR, as well as
online
MobileBridge has already developed a ground-breaking, mobile-first
marketing automation platform, which is live and has been used with great
success by some of the worlds most respected brands, including Burger King,
Volkswagen, Dansk Supermarked and Pirelli. However, extending this platform
with a significant amount of blockchain based features and functions, such as
token-based incentives and rewards and consumer-controlled profile management,
will take it beyond
anything the market has ever seen, with opportunities far beyond abilities.
VISSION
Introducing decentralised
1:1 blockchain driven marketing. Even in its own right, the current
MobileBridge platform is a solution that is gaining great traction in the
market and we are looking at strong growth in 2018. As the market continues to
develop, we will continue to evolve our platform strategically. We have seen in
the current version of our platform, that incentivizing consumers to take
certain actions, using gamification or rewarding customers with discounts or
loyalty points has been a very successful and disruptive concept.
Introducing the MobileBridge Momentum Platform
The MobileBridge Momentum
platform combines marketing automation with a token-based incentive and reward
system. It transforms the way companies do marketing.
The platform covers the entire lifecycle of a consumer; from
becoming aware of a brand, to evaluation activities and the actual purchase. It continues to drive
marketing activities post-purchase, such as the creation of reviews and the
direct marketing of customers to their friends. They in turn help other
consumers to validate the brand and strongly influence their buying decisions.
Consumers can earn rewards and incentives centred around three areas; their own
attention, business and data, activities in the broader community and
activities related to their social network and immediate friends and family.
Personal data
The MobileBridge Momentum
platform will not only allow retailers to reward users for the use of this
data, it will also enable users to have full control over their data. It
removes any security and privacy concerns and addresses inevitable legal
changes to protect customer data such as the General Data Protection Regulation
(GDPR) that will be rolled out in 2018.
The MobileBridge Momentum
platform addresses the following common privacy issues:
·
Data Ownership – All users
own and control their personal data. The MobileBridge platform recognises the
users as the owners of the data. Companies are guests with delegated
permissions.
·
Data Transparency and
Auditability - Each user has complete transparency over what data is being
collected about them and for which purposes it is used.
·
Fine-grained Access Control - The user
can change the permissions and revoke access to data collected on the system.
The access-control policies will be securely stored on the blockchain and only
the user can change them.
OUR PLATFORM
Current MobileBridge Solution overview
MobileBridge is a 100%
cloud-based, B2B SaaS platform and is based on modern languages such as React
and NodeJS and database technologies such as mySQL, MongoDB and Elasticsearch.
Our microservices-based architecture is highly scalable and highly flexible. It
processes and interrogates huge amounts of data in real-time, combining
historical data with inbound data streams to create great customer experiences
for our clients when they are most relevant. Our analytics platform provides
detailed insight into the success of activities run on our platform, providing
detailed insights into how best to improve the user experience for higher
returns on investment.
The MobileBridge Momentum Platform on the blockchain
Looking for appropriate
technology to support our next generation platform, the MobileBridge team opted
to use blockchain technology and launch a token to support its operation; the
MobileBridge Momentum Token. The blockchain provides us with benefits that
further strengthen our platform and proposition;
· It provides data
transparency and enables full data ownership for the end user.
· It enables ledger
capabilities, allowing for rewards to be easily distributed and controlled.
· It allows us to spin up
further coins that enable third parties to run their reward applications on top
of the MobileBridge Momentum platform.
The MobileBridge Momentum Token
The MobileBridge Momentum
Token is a utility token which will be used as:
- A rewards and loyalty
token - used to reward consumers for their attention, business,
brand advocacy and data insights
- A “gateway” token for
branded rewards and loyalty tokens - the Momentum Token
allows consumers who own company branded tokens (e.g. Best Burger Token)
to
convert those tokens into Momentum Tokens on the MobileBridge platform.
Once
they have Momentum Tokens, they can keep it in their wallet, trade it or
exchange
Momentum Tokens into other crypto-currencies1.
- A platform payment
currency - used by companies who are using the MobileBridge
Momentum Token to pay for using the platform
- A Crypto-currency - an encrypted decentralised digital currency, holding value
and
transferred between peers
A “gateway” token – ‘to’ and ‘from’ company branded rewards and
loyalty tokens
The MobileBridge
Momentum Platform allows companies to launch and reward users with their
own branded rewards and loyalty token. The Momentum Token allows
consumers who own company branded tokens to convert those tokens into Momentum
Tokens. Once they have Momentum Tokens, they can keep it in their wallet,
transfer it with peers or exchange Momentum Tokens into other currencies.
A platform payment currency
The MobileBridge Momentum
Token will be the only accepted payment currency used for paying for the use of
the new MobileBridge Momentum Platform (MMP). MobileBridge shall burn 30% of
all tokens received as a mean of payment, the rest being re-sold into the
market in order to cover company costs. Due to the nature of blockchain, and
the transparency it offers, companies paying using the Momentum Token for their
services, always have a clear
grasp what and how much they are paying. There will be multiple models to
choose from, including a “Pay-as-you-go” pricing model which allows companies
to easily adapt to changing business needs without overcommitting budgets yet
offering full flexibly and responsiveness to changes. Companies can adapt their
business depending on need and not on forecasts, reducing the risk of over
allocating or undershooting capacity.
A cryptocurrency
The MobileBridge Momentum
Token is an ERC-20 compliant Crypto token. The Momentum Token makes it easy for
consumers to convert the rewards
they have earned into any other crypto-currencies such as Bitcoin and
Ethereum.
The MobileBridge Momentum Platform evolution
In order to introduce the
advantage of the blockchain capabilities into our platform as early as
possible, we are planning to phase the rollout of various key features.\
Step 0 – Provide transparency on user data
Step 1 – Transforming the marketing paradigm
Step 2 – Allow for industry collaboration
Step 3 – Enhancing existing loyalty systems
Step 4 – Future use
Benefits for the consumer
Ultimately the MobileBridge
Momentum Platform will bring consumers two things they don’t get today;
relevant marketing that is actually connected to what they care about and a
share in the value they bring to a brand or retailer. However, underlying these
benefits there is more:
- A better, more
relevant customer experience will make relationships with your favourite
brands so much more seamless, enjoyable and valuable – get to a ‘win-win’
situation with the brands you like and that respect you.
- Messaging and
promotions will only ‘appear’ when it’s timely and part of your user
experience – no more unnecessary spam.
- Get rewarded for
explicitly sharing your profile and preference data, for your engagement,
your advocacy and ultimately your trust and repeat purchases you make.
- Exchange your rewards
for real, portable value. Decide how you want to spend your rewards. Exchange
your Momentum Token-based rewards for fiat currency, other retailer
branded tokens, or maybe even pay directly with the Momentum Token.
- Your personal and
reward data will be stored in a secure and transparent fashion – you will
have control over what data you would like to share at all times.
Benefits for the marketer
For companies using the
MobileBridge Platform, it will drive significant efficiencies by enabling them
to target customers much more efficiently, reward them for their engagement and
purchases and still save significantly on their market spend.
- Build user experiences
that seamlessly weave your strongest digital and physical assets that
match your consumers’ needs ‘in the moment’.
- Finally get to a point
where you can build real engagement and real relationships with the
consumers that matter most. Excite them and unleash their creativity to
support your brand.
- Grow your target
audience with pre-qualified individuals, aided by your best customers.
Reduce your cost of acquisition (CAC).
- Increase conversion
rates and revenue through better content, better personalisation and
better activation enabled by tangible rewards and incentives.
- Build lifetime value
(LTV). Retain those consumers that you have worked so hard for to acquire
and turn them into loyal customers that not only continue to buy from you,
but become active brand ambassadors.
- And for the first
time, gain detailed insight into your marketing spend beyond your digital
estate. Understand which activities, data or promotions drive the highest
return, allowing to precisely control your spend.
