Datareum is decentralized marketplace that will
enable individuals to monetize their personal data, selling it directly to
market researchers, academic researcher, and other interested parties. Built on
the Ethereum public blockchain, Datareum’s platform will facilitate this
peer-to-peer transaction of sensitive personal information securely, without
the risk of hacking. Using online surveys as a starting point for building the
marketplace Datareum will employ incentive mechanisms that, over the long-term,
will ensure the availability of superior quality custom data, providing an
indispensable tool for researchers of all kinds.
HOW BLOCKCHAIN WILL
CHANGE THE MARKETPLACE FOR DATA
Not having control over our personal data, we
face serious risk beyond merely not profiting from it.
“TRUSTLESS” AND IMMUTABLE
INFORMATION
The first key advancement brought by blockchain
and its associated technologies is the ability to verify information such as
transactions between two parties without needing to rely on centralized
authory. Instead of having to trust a centralized authory, we can now know that
transactions have taken place – or not – because they have been agreed upon
through a verifiable consensus alogarithm. Information, once agreed upon as
truth in this manner is then recorded in such a way that it cannot be changed.
Blockchain architecture thus ensure the immutability information recorded in
it.
VASTY IMPROVED SECURITY
Blockchain additionally eliminates the security
cost of were housting data by storing it not in a centralized location, but
rather in a distributed network. Data stored in such a away becomes practically
immune to attack by raising the cost of attack to an amount much higher than we
value of the information potentially gained.
RELATIVELY FRICTIONLESS
EXCHANGE OF MONETARY VALUE
The basic features of blockchain technology thus
facilitate transactions the previously were either too risky or outright
impossible. Building a platform and ecosystem in which ownership over data
generated can be retained and, if desired, sold or given away is now
therefore within reachthanks to these advances.
BUILDING A SUCCESSFUL
BLOCKCHAIN ENTERPRISE SOLUTION
Drawing on the lessons from R3’s multi-year
collaborate blockchain research investigation (the world’s largest research
programme of its kind thus far) into the likelihood of success of given
enterprise blockchain project, the Datareum ecosystem is designed to satisfy in
both its initial form and long term rollout of additional features, the key
recommendations of the report. These are :
- Provide an intregated application,
messaging, workflow and data management architecture.
- Build on an existing technology “mega-ecosystem”
to maximise skills and code reuse.
- Eliminate unnecessary data “silos”
to unlock new business opportunities by allowing real-world assets to move
freely between all legimate potential owners.
- Embed legal entity-level
identification into the programming model to enable legally enforceable
and secure transactions.
- Support inter-firm workflow for
negotiating updates to the shared ledger to support real-world business
scenarios.
- Enable the inevitable move to the
public cloud without requiring high-risk technology bets.
GETTING
STARTED : SURVEYS
The
marketplace for data envisioned by Datareum will ideally have the ability to
encompass everything from the full range of data generated by web browsing,
social media usage, and online shopping, to all data generated by your IoT
enabled devices. This is our long-term goal for the platform. However, Datareum
has identified, within the larger data marketplace, online surveys to be a
suitably accessible starting point because :
·
They can managed within a contained
platform, thus drastically simplifying tha initial rollout.
·
Permissions to complete
surveys can be easily obtained and managed (no need to access outside data)
·
They represent a specific
and manageable request from data requesters.
·
The metrics of survey
result are well known, meaning no additional analytical software is required.
·
This is already a proven
and established marketplace for online surveys.
DEFINITON
Requesters are
those who request and / or purchase data. Requesters may commissions a survey
directly or they may purchase result that have been resold on the data
marketplace.
Providers are
those who provide data for free or for sale. Providers are generally
individuals but they may also previously be requesters who are providing data
through its resale.
Data
Marketplace is an architecture of smart contracts that confirms or denies the
legitimacy of data entered and determines whether it is delivered or rejected.
Id delivered, payment is exchanged between parties.
My
DataVault is the secure location where data providers can enter basic
information about themselves. Such informations can be monetized according to
their preferences.
DTN is the
abbreviation or “ticker” for the native token of the Datareum platform. All
transactions on the platform will be conducted using DTN.
Data and
The Basic DTN Token Flaw for Direct Survey Commision :
The chart
below represents a simplified version of the basic flow of data and DTN for the
initial use case :
·
Requesters published a
survey, indicating target demographics such as age, gender, location, salary
etc. The conditions of the survey become the conditions of the smart contract
in the data marketplace. The requesters deposits sufficient DTN tokens to pay
for providers to answer the survey. DTN are held in escrow in the smart
contract.
·
Providers who fit the
demograhic are reached via push notification. They may complete the survey and
enter it into the data marketplace.
·
Data entered into the data
marketplace is analyzed and according to the rules of the smart contract that
govern the survey, the data is either passed on to the requester or rejected.
If the conditions are met, the result are passed on and payments is transferred
from its location in escrow to the data provider. When DTN is released from
escrow, a small commissions is paid to the Datareum network. This commissions
represents Datareum’s main revenue source.
BENEFITS FOR DATA
PROVIDERS
1.
Consent
·
Data is only collected with
providers’s explicit permissions.
·
Providers chooses whether
or not to make data available for resale.
2.
Control
Providers choose exactly
what data to make available for purchase or offer for free.
3.
Anonymity
Only demofraphic details
that have been stripped of personal information are passed on the requesters.
4.
Immediate Payment
Once the smart contract has
executed, providers have immediate access to their DTN. This may be exchanged
on open cryptocurrency markets or sold back to requesters in exchange for goods
and services vouchers.
5.
Residual Payments
A providers who has made
their data available for resale.
BENEFITS FOR REQUESTERS
1.
Relevant data from
specified demographic only.
2.
Trustworthy data taken by
real human not a bot.
3.
Speed and convenience.
4.
Ethically sourced data.
5.
Maintain control of their
funds without transferring to a central agent.
6.
Specify exavt research
target.
OFFICIAL LINK
AUTHOR
ETH ADDRESS
0x2f024C06ac5F3bD661864c39c13e838925Cd193f
