BITCOMO BASIC

BitComo is a decentralized CPA (Cost Per Action) platform, part of an affiliate network based on Blockchain using smart contract algorithms.

Bitcomo will offer the following services:

•  The realization of marketing campaigns using CPA.
•  Sales of products or services.
•  Ad clicks.
•  Barrage and impression of banner ads.
•  Providing statistics.

Bitcomo is part of a wider advertising network, an affiliate network which is a decentralized autonomous organization (DAO), where all holdings and advertising projects use the MetaHash token for payments. In addition to it being used by the project’s affiliate networks, MetaHash is a cryptocurrency that can be exchanged for any other cryptocurrency or currency.

Bitcomo is a self-reliant community of advertisers and publishers in which users can perform and conduct business without centralized functions and interact through smart contracts relying on the transparency of blockchain technology.

Market and Industry

According to Statista data, the entire cost of Digital Advertising will increase to US$335.48 billion by 2020, due to an annual growth rate of 18%. The estimated (by Juniper Research) expenditure on digital advertising for the year 2020 is projected to be about US$ 285 billion, which confirms the amount of market growth. 

According to the white paper:

The market for online advertising will grow by 9.9%, and by the end of 2021, the market would be $116 billion.  Thus, the digital advertising market will be larger than that of television advertising by more than 50% in 2021.

• According to an Ascend2 report, marketing experts expect that websites will be the most effective digital channel in 2017. This report was based on a survey of 265 marketing specialists (47% B2B, 35% B2C and 18% mixed) in December 2016.
• More than 600 million people are currently using adblock, which prevents advertisers from making full use of the internet's advertising potential. 

Comments:  Based on the results of the above analyses, we note a fairly high growth rate for the selected advertising segment. This situation creates a possibility for the project to jump start in the market.

The project team already has experience in building CPA networks, for example, Adcombo.com . However, the popularity of Adcombo is now declining (a 74% drop in user activity in 6 months). 

Official Website

Whitepaper

ETH ADDRESS = 0x2f024C06ac5F3bD661864c39c13e838925Cd193f

AUTHOR cenatown