BITCOIN FORUM: DATAREUM - A Decentralized Online Survei Marketplace Built on Blockchain Architecture

Datareum is decentralized marketplace that will enable individuals to monetize their personal data, selling it directly to market researchers, academic researcher, and other interested parties. Built on the Ethereum public blockchain, Datareum’s platform will facilitate this peer-to-peer transaction of sensitive personal information securely, without the risk of hacking. Using online surveys as a starting point for building the marketplace Datareum will employ incentive mechanisms that, over the long-term, will ensure the availability of superior quality custom data, providing an indispensable tool for researchers of all kinds.

HOW BLOCKCHAIN WILL CHANGE THE MARKETPLACE FOR DATA

Not having control over our personal data, we face serious risk beyond merely not profiting from it.

“TRUSTLESS” AND IMMUTABLE INFORMATION

The first key advancement brought by blockchain and its associated technologies is the ability to verify information such as transactions between two parties without needing to rely on centralized authory. Instead of having to trust a centralized authory, we can now know that transactions have taken place – or not – because they have been agreed upon through a verifiable consensus alogarithm. Information, once agreed upon as truth in this manner is then recorded in such a way that it cannot be changed. Blockchain architecture thus ensure the immutability information recorded in it.

VASTY IMPROVED SECURITY

Blockchain additionally eliminates the security cost of were housting data by storing it not in a centralized location, but rather in a distributed network. Data stored in such a away becomes practically immune to attack by raising the cost of attack to an amount much higher than we value of the information potentially gained.

RELATIVELY FRICTIONLESS EXCHANGE OF MONETARY VALUE

The basic features of blockchain technology thus facilitate transactions the previously were either too risky or outright impossible. Building a platform and ecosystem in which ownership over data generated can be retained and, if desired, sold or given away is now therefore within reachthanks to these advances.

BUILDING A SUCCESSFUL BLOCKCHAIN ENTERPRISE SOLUTION

Drawing on the lessons from R3’s multi-year collaborate blockchain research investigation (the world’s largest research programme of its kind thus far) into the likelihood of success of given enterprise blockchain project, the Datareum ecosystem is designed to satisfy in both its initial form and long term rollout of additional features, the key recommendations of the report. These are :

Provide an intregated application, messaging, workflow and data management architecture.
Build on an existing technology “mega-ecosystem” to maximise skills and code reuse.
Eliminate unnecessary data “silos” to unlock new business opportunities by allowing real-world assets to move freely between all legimate potential owners.
Embed legal entity-level identification into the programming model to enable legally enforceable and secure transactions.
Support inter-firm workflow for negotiating updates to the shared ledger to support real-world business scenarios.
Enable the inevitable move to the public cloud without requiring high-risk technology bets.

GETTING STARTED : SURVEYS

The marketplace for data envisioned by Datareum will ideally have the ability to encompass everything from the full range of data generated by web browsing, social media usage, and online shopping, to all data generated by your IoT enabled devices. This is our long-term goal for the platform. However, Datareum has identified, within the larger data marketplace, online surveys to be a suitably accessible starting point because :

· They can managed within a contained platform, thus drastically simplifying tha initial rollout.

· Permissions to complete surveys can be easily obtained and managed (no need to access outside data)

· They represent a specific and manageable request from data requesters.

· The metrics of survey result are well known, meaning no additional analytical software is required.

· This is already a proven and established marketplace for online surveys.

DEFINITON

Requesters are those who request and / or purchase data. Requesters may commissions a survey directly or they may purchase result that have been resold on the data marketplace.

Providers are those who provide data for free or for sale. Providers are generally individuals but they may also previously be requesters who are providing data through its resale.

Data Marketplace is an architecture of smart contracts that confirms or denies the legitimacy of data entered and determines whether it is delivered or rejected. Id delivered, payment is exchanged between parties.

My DataVault is the secure location where data providers can enter basic information about themselves. Such informations can be monetized according to their preferences.

DTN is the abbreviation or “ticker” for the native token of the Datareum platform. All transactions on the platform will be conducted using DTN.

Data and The Basic DTN Token Flaw for Direct Survey Commision :

The chart below represents a simplified version of the basic flow of data and DTN for the initial use case :

· Requesters published a survey, indicating target demographics such as age, gender, location, salary etc. The conditions of the survey become the conditions of the smart contract in the data marketplace. The requesters deposits sufficient DTN tokens to pay for providers to answer the survey. DTN are held in escrow in the smart contract.

· Providers who fit the demograhic are reached via push notification. They may complete the survey and enter it into the data marketplace.

· Data entered into the data marketplace is analyzed and according to the rules of the smart contract that govern the survey, the data is either passed on to the requester or rejected. If the conditions are met, the result are passed on and payments is transferred from its location in escrow to the data provider. When DTN is released from escrow, a small commissions is paid to the Datareum network. This commissions represents Datareum’s main revenue source.

BENEFITS FOR DATA PROVIDERS

1. Consent

· Data is only collected with providers’s explicit permissions.

· Providers chooses whether or not to make data available for resale.

2. Control

Providers choose exactly what data to make available for purchase or offer for free.

3. Anonymity

Only demofraphic details that have been stripped of personal information are passed on the requesters.

4. Immediate Payment

Once the smart contract has executed, providers have immediate access to their DTN. This may be exchanged on open cryptocurrency markets or sold back to requesters in exchange for goods and services vouchers.

5. Residual Payments

A providers who has made their data available for resale.

BENEFITS FOR REQUESTERS

1. Relevant data from specified demographic only.

2. Trustworthy data taken by real human not a bot.

3. Speed and convenience.

4. Ethically sourced data.

5. Maintain control of their funds without transferring to a central agent.

6. Specify exavt research target.

OFFICIAL LINK

WEBSITE

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