MOMENTUM - MobileBridge Momentum

MOMENTUM

MobileBridge Momentum

Platform and Token

MobileBridge is set to revolutionise the world of marketing and customer loyalty by redefining the way in which companies build and manage relationships with their customers. We are launching the world’s first blockchain and crypto-token based marketing automation platform and the Momentum Token. It allows companies to use the Momentum Token or launch their own crypto tokens to more accurately engage and reward their customers in exchange for their attention, business, brand advocacy and data insights, whilst giving the consumer full control over their personal data.

This breakthrough redefines the way in which companies and customers mutually drive and perceive the value they get from each other. It transforms the traditional and outdated distribution of marketing budgets by shifting acquisition and retention budgets towards those who matter most to the bottom line: the customer. With the MobileBridge Momentum platform, consumers can earn crypto tokens by investing their time, attention and good-will to promote the companies they like. The Momentum and company-branded tokens earned can be redeemed in a company reward program or exchanged into real-world money or other crypto currencies like Bitcoin.

The MobileBridge Momentum platform enables companies to:

• Launch their own, or co-branded, token-based incentive and reward scheme
• Build up a detailed understanding of each customer by using accurate and actionable data
• Engage using relevant and effective 1:1 conversations with customers and their friends
• Reward customers with crypto tokens, discounts or other incentives, by for example:

·         Making a purchase

·         Providing insights about themselves by completing their user profile, sharing their preferences, plans or habits or filling in a quick poll or survey

·         Posting reviews, videos or blog posts about products they bought or services used

·         Learning about new products, clicking ‘like’, watching a video or playing a game

·         Sharing information or promotions with friends, e.g. by sharing a review of your new running shoes with five of your running friends they will be notified of promotions next time they are near the store.

• Enable consumers to collect crypto based rewards inside the physical store using mobile and AR, as well as online

MobileBridge has already developed a ground-breaking, mobile-first marketing automation platform, which is live and has been used with great success by some of the worlds most respected brands, including Burger King, Volkswagen, Dansk Supermarked and Pirelli. However, extending this platform with a significant amount of blockchain based features and functions, such as token-based incentives and rewards and consumer-controlled profile management, will take it beyond
anything the market has ever seen, with opportunities far beyond abilities.

VISSION

Introducing decentralised 1:1 blockchain driven marketing. Even in its own right, the current MobileBridge platform is a solution that is gaining great traction in the market and we are looking at strong growth in 2018. As the market continues to develop, we will continue to evolve our platform strategically. We have seen in the current version of our platform, that incentivizing consumers to take certain actions, using gamification or rewarding customers with discounts or loyalty points has been a very successful and disruptive concept.

Introducing the MobileBridge Momentum Platform

The MobileBridge Momentum platform combines marketing automation with a token-based incentive and reward system. It transforms the way companies do marketing.
The platform covers the entire lifecycle of a consumer; from becoming aware of a brand, to evaluation activities and the actual purchase. It continues to drive marketing activities post-purchase, such as the creation of reviews and the direct marketing of customers to their friends. They in turn help other consumers to validate the brand and strongly influence their buying decisions. Consumers can earn rewards and incentives centred around three areas; their own attention, business and data, activities in the broader community and activities related to their social network and immediate friends and family.

Personal data

The MobileBridge Momentum platform will not only allow retailers to reward users for the use of this data, it will also enable users to have full control over their data. It removes any security and privacy concerns and addresses inevitable legal changes to protect customer data such as the General Data Protection Regulation (GDPR) that will be rolled out in 2018.

The MobileBridge Momentum platform addresses the following common privacy issues:

·         Data Ownership – All users own and control their personal data. The MobileBridge platform recognises the users as the owners of the data. Companies are guests with delegated permissions.

·         Data Transparency and Auditability - Each user has complete transparency over what data is being collected about them and for which purposes it is used.

·         Fine-grained Access Control - The user can change the permissions and revoke access to data collected on the system. The access-control policies will be securely stored on the blockchain and only the user can change them.

OUR PLATFORM

Current MobileBridge Solution overview

MobileBridge is a 100% cloud-based, B2B SaaS platform and is based on modern languages such as React and NodeJS and database technologies such as mySQL, MongoDB and Elasticsearch. Our microservices-based architecture is highly scalable and highly flexible. It processes and interrogates huge amounts of data in real-time, combining historical data with inbound data streams to create great customer experiences for our clients when they are most relevant. Our analytics platform provides detailed insight into the success of activities run on our platform, providing detailed insights into how best to improve the user experience for higher returns on investment.

The MobileBridge Momentum Platform on the blockchain

Looking for appropriate technology to support our next generation platform, the MobileBridge team opted to use blockchain technology and launch a token to support its operation; the MobileBridge Momentum Token. The blockchain provides us with benefits that further strengthen our platform and proposition;

·        It provides data transparency and enables full data ownership for the end user.

·        It enables ledger capabilities, allowing for rewards to be easily distributed and controlled.

·       It allows us to spin up further coins that enable third parties to run their reward applications on top of the MobileBridge Momentum platform.

The MobileBridge Momentum Token

The MobileBridge Momentum Token is a utility token which will be used as:

• A rewards and loyalty token - used to reward consumers for their attention, business,
  brand advocacy and data insights
• A “gateway” token for branded rewards and loyalty tokens - the Momentum Token
  allows consumers who own company branded tokens (e.g. Best Burger Token) to
  convert those tokens into Momentum Tokens on the MobileBridge platform. Once
  they have Momentum Tokens, they can keep it in their wallet, trade it or exchange
  Momentum Tokens into other crypto-currencies1.
• A platform payment currency - used by companies who are using the MobileBridge
  Momentum Token to pay for using the platform
• A Crypto-currency - an encrypted decentralised digital currency, holding value and
  transferred between peers

A “gateway” token – ‘to’ and ‘from’ company branded rewards and loyalty tokens

The MobileBridge Momentum Platform allows companies to launch and reward users with their own branded rewards and loyalty token. The Momentum Token allows consumers who own company branded tokens to convert those tokens into Momentum Tokens. Once they have Momentum Tokens, they can keep it in their wallet, transfer it with peers or exchange Momentum Tokens into other currencies.

A platform payment currency

The MobileBridge Momentum Token will be the only accepted payment currency used for paying for the use of the new MobileBridge Momentum Platform (MMP). MobileBridge shall burn 30% of all tokens received as a mean of payment, the rest being re-sold into the market in order to cover company costs. Due to the nature of blockchain, and the transparency it offers, companies paying using the Momentum Token for their services, always have a clear
grasp what and how much they are paying. There will be multiple models to choose from, including a “Pay-as-you-go” pricing model which allows companies to easily adapt to changing business needs without overcommitting budgets yet offering full flexibly and responsiveness to changes. Companies can adapt their business depending on need and not on forecasts, reducing the risk of over allocating or undershooting capacity.

A cryptocurrency

The MobileBridge Momentum Token is an ERC-20 compliant Crypto token. The Momentum Token makes it easy for consumers to convert the rewards
they have earned into any other crypto-currencies such as Bitcoin and
Ethereum.

The MobileBridge Momentum Platform evolution

In order to introduce the advantage of the blockchain capabilities into our platform as early as possible, we are planning to phase the rollout of various key features.\

Step 0 – Provide transparency on user data

Step 1 – Transforming the marketing paradigm

Step 2 – Allow for industry collaboration

Step 3 – Enhancing existing loyalty systems

Step 4 – Future use

Benefits for the consumer

Ultimately the MobileBridge Momentum Platform will bring consumers two things they don’t get today; relevant marketing that is actually connected to what they care about and a share in the value they bring to a brand or retailer. However, underlying these benefits there is more:

• A better, more relevant customer experience will make relationships with your favourite brands so much more seamless, enjoyable and valuable – get to a ‘win-win’ situation with the brands you like and that respect you.
• Messaging and promotions will only ‘appear’ when it’s timely and part of your user experience – no more unnecessary spam.
• Get rewarded for explicitly sharing your profile and preference data, for your engagement, your advocacy and ultimately your trust and repeat purchases you make.
• Exchange your rewards for real, portable value. Decide how you want to spend your rewards. Exchange your Momentum Token-based rewards for fiat currency, other retailer branded tokens, or maybe even pay directly with the Momentum Token.
• Your personal and reward data will be stored in a secure and transparent fashion – you will have control over what data you would like to share at all times.

Benefits for the marketer

For companies using the MobileBridge Platform, it will drive significant efficiencies by enabling them to target customers much more efficiently, reward them for their engagement and purchases and still save significantly on their market spend.

• Build user experiences that seamlessly weave your strongest digital and physical assets that match your consumers’ needs ‘in the moment’.
• Finally get to a point where you can build real engagement and real relationships with the consumers that matter most. Excite them and unleash their creativity to support your brand.
• Grow your target audience with pre-qualified individuals, aided by your best customers. Reduce your cost of acquisition (CAC).
• Increase conversion rates and revenue through better content, better personalisation and better activation enabled by tangible rewards and incentives.
• Build lifetime value (LTV). Retain those consumers that you have worked so hard for to acquire and turn them into loyal customers that not only continue to buy from you, but become active brand ambassadors.
• And for the first time, gain detailed insight into your marketing spend beyond your digital estate. Understand which activities, data or promotions drive the highest return, allowing to precisely control your spend.

OFFICIAL LINK

Website|Ann Thread| Whitepaper|Twitter|Telegram|Reddit

AUTHOR = cenatown